Deroli Agency Completes Large-Scale Rebranding for Yas Tanzania Across 131,000+ Outlets

Dar es Salaam, July 16, 2025 — Deroli Agency has successfully completed a major branding transformation for Yas Tanzania (formerly Tigo), delivering fresh branding across five major zones and 46 territories from December 2024 to February 2025.

Project Scope & Execution

With over 131,349 wakala outlets nationwide, the project focused on replacing outdated Tigo branding with vibrant Yas materials. Installed items included:

• Poster Stickers
• Wide ABS Boards
• Small ABS Boards
• Branded Roofing (for selected outlets)

The project covered key territories including Dar South, Dar North, Zanzibar, Coast North, and Coast South, with every outlet receiving tailored installations based on outlet classification.

“This project showcases our commitment to flawless execution even on a national scale,” said a spokesperson from Deroli Agency. “We are proud to have delivered 100% coverage of the allocated materials within the set timeframe.”

Project Highlights

Coverage Breakdown

✅ Dar South Zone (8 Territories): Areas like Ilala, Temeke, and Kigamboni were refreshed with over 35,000 posters and branded elements.

✅ Dar North Zone (7 Territories): Including Kinondoni, Ubungo, and Kawe, received over 25,000 branding materials.

✅ Zanzibar Zone (9 Territories): Both Unguja and Pemba islands modernized under the Yas brand.

✅ Coast North & South Zones (21 Territories): Spanning Morogoro, Tanga, Lindi, and Mtwara with thousands of installations.

Challenges and Insights

• Durability Concerns: Some materials faded quickly in outdoor conditions, highlighting the need for weather-resistant options.
• Material Gaps: Due to limited supplies, some outlets couldn’t receive full branding, calling for improved forecasting.

What’s Next

For future rollouts, Deroli Agency recommends:

• Investing in high-durability materials suitable for Tanzania’s climate.
• Accurate forecasting of outlet counts to avoid shortages.
• Routine post-installation audits to maintain brand quality over time.

Conclusion

The successful completion of this project positions Deroli Agency as a leader in large-scale branding initiatives, offering invaluable insights for future national rollouts in telecommunications and other sectors.

About Deroli Agency

Deroli Agency is a top-tier Tanzanian firm specializing in marketing activations, large-scale branding, and logistics management for major national and international brands.

— For project inquiries or more information, contact:
📧 info@deroliagency,com
🌐 www.deroliagency.com