Executed by Deroli Agency, the Yas Mass Iftar 2026 was a large-scale community activation delivered on behalf of Yas Tanzania during Ramadan.
The campaign reached over 12,650 people across Tanzania and Zanzibar, transforming high-traffic locations into meaningful community experiences through shared Iftar moments, brand engagement, and on-ground service delivery.
From concept to execution, Deroli Agency ensured seamless delivery—blending culture, connection, and sales into a powerful brand experience.
The activation took place in Magomeni, Mbagala, Bagamoyo, Tandika, Ubungo, Tanga, Kariakoo, Tegeta, Unguja, Pemba and Kibamba.
Executive Summary
Successful 11 Iftar activation, reaching 12,000+ people. Position Yas as community-first brand
Objective
Strengthen brand love and community connection while supporting communities free Iftar during Ramadan
Achievement
Performed 115%, above target and ensuring sales of sim-activation and device sales.
The outcome
From communities reached to connections built, every outcome reflects the power of purposeful execution.
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Activation Location
The activation was deployed across 11 strategic locations including mass markets, bus station, universities, mosques, community areas.
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People Reached
Reached 12,541 people, supporting communities through free Iftar meals. Positioned Yas as community-first and people centered brand.
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Achievement
Reached 12,000+ people, 15% above target. Facilitated direct sales of devices such as Mobile Phone and Routers and customer service interactions.
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Satisfaction
The project was well delivered and the client was satisfied. The project has the opportunity to scale and dominate future community experience Iftar activations
