Marketing
- In the ever-evolving marketing landscape, we stand at the forefront, armed with unparalleled expertise and a commitment to excellence.
- Our comprehensive suite of marketing solutions spans from Above-The-Line (ATL) strategies to Below-The-Line (BTL) activations, encompassing everything from meticulous planning to real-time monitoring. With a keen understanding of consumer behavior and market dynamics, we deliver campaigns that leave an indelible mark.
- We handle everything from media planning and booking to monitoring and reporting, ensuring maximum visibility and impact for our clients. Our BTL activations are tailored to meet specific Key Performance Indicators (KPIs), guaranteeing tangible outcomes.
Deroli Agency – We offer powerful marketing solutions to elevate your brand. Our services include Below-The-Line (BTL) marketing with on-ground activations, Above-The-Line (ATL) marketing like TV, radio, and print ads
Below-The-Line Marketing
We excel in Below-The-Line (BTL) marketing, providing our clients with impactful and engaging on-ground product activation campaigns. Our BTL marketing services are designed to create direct, personal connections with your target audience, driving brand awareness and fostering customer loyalty through interactive and memorable experiences.
Our Below-The-Line Marketing Services Include:
- Product Sampling and Demonstrations: We engage consumers by allowing them to experience your product firsthand through in-store or on-location sampling and demonstrations.
- In-Store Promotions: We Increase product visibility and sales with strategic in-store promotions, including special offers, discounts, and promotional displays.
- Event Marketing: We plan and execute branded events such as pop-up shops, trade shows, and community events to create buzz and attract your target audience.
- Roadshows: We take your brand on the road with interactive roadshows and mobile tours that reach consumers in various locations and provide dynamic brand experiences.
- Street Team Activations: We deploy street teams to engage with potential customers in high-traffic areas, distributing samples, flyers, and promotional materials.
- Experiential Marketing: We create immersive, memorable brand experiences through interactive installations and activities that resonate with consumers and leave a lasting impression.
- Guerilla Marketing: We utilize unconventional, creative marketing tactics to capture attention and generate word-of- mouth buzz in unexpected places.
- Sponsorship Activations: We enhance brand visibility and engagement by sponsoring and activating at relevant events, sports games, festivals, and other high-profile gatherings.
- Trade Marketing: We develop and implement effective strategies to support retail partners and drive sales through compelling point-of-sale materials and promotions.
Above-The-Line Marketing
At Deroli Agency, we specialize in Above-the-Line (ATL) marketing, delivering broad-reach advertising campaigns that elevate brand awareness and drive consumer engagement across various high-impact platforms. Our ATL marketing services are designed to connect with large audiences, creating memorable and persuasive messages that enhance your brand’s visibility and resonance.
Our Above-the-Line Marketing Services Include:
- Television Advertising: We create captivating TV commercials that reach vast audiences, leveraging prime-time slots and popular channels to maximize impact.
- Radio Advertising: We develop engaging radio spots that capture listeners’ attention during peak times, ensuring that a wide and diverse audience hears your brand message.
- Print Advertising: We design compelling ads for newspapers, magazines, and other print media, using high-quality visuals and persuasive copy to reach targeted demographics.
- Outdoor Advertising: We use billboards and other outdoor media to ensure your brand message reaches consumers on the go and creates high visibility in strategic locations.
Digital Advertising: We enhance online visibility and engagement and implement broad-reach digital campaigns across platforms like Google Display Network, YouTube, and high-traffic websites.
Social Media Advertising: We leverage social media platforms like Facebook, Instagram, Twitter, and LinkedIn to run targeted ads that reach large, diverse audiences.
Programmatic Advertising: We use advanced data and algorithms to automate ad buying and deliver personalized messages to the right audiences at scale.
Endorsements: We partner with celebrities, influencers, and popular events to amplify your brand’s reach and credibility through strategic sponsorships and endorsements.
Integrated Campaigns: We develop comprehensive, multi-channel campaigns that synergize ATL and BTL strategies, ensuring cohesive and consistent messaging across all platforms.
Roof-Top-Ad Space
A strong business plan requires going beyond intuition and experience, and supporting your idea with fact-based market research. Investors need to have confidence in your understanding of the market, so don’t let yourself down by skimping on research. We have access to fee-based, subscriber-only resources such as:
- Don James/Semplice – Article and News Research
- VoltageBusiness – Company and Industry Research
- Goovers – Company and Industry Research
- IRISpace – Article and News Research
- Lexos-Nexos – Company, Industry, Market Research
- Plombett – Article and News Research
- Pronounce – Market Analysis report “Slices”
Company presentation
Contact us at the Consulting WP office nearest to you or submit a business inquiry online.
Consulting theme is an invaluable partner. Our teams have collaborated to support the growing field of practitioners using collective impact.
Donald Simpson
Chairman, Bluewater Corp